privacy statement

Lost Cookies is a social enterprise creating equal happiness, especially for children. Regularly we like to inform and update you about our activities with our brand Lucky Crumbs and sponsoring the Johan Cruyff Foundation. But we are very serious about any personal data you give us. Our privacy statement and terms and conditions tell you everything you need to know.

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1. Who are we?

We are Lost Cookies B.V. The maximisation of the contribution to the Johan Cruyff Foundation is our goal. As such we are a modern company without a formal office. As such we can make even more children happy and able to move and play. Of course, you can contact us at P.O. Box 59520, 1040 LA in Amsterdam. We’re listed in the Commercial Register under number 75435047. You can email us at and you can call us on +31 (0)6 24 83 91 52.

2. How do we use your data?

We ask you for certain information, such as your name, email address, home address, phone number and bank details. If you’re a business customer, we also ask for your company registration and VAT numbers. We use this information to process and check the status of your order. We also use it to send you an invoice. Without any data, we can’t deliver the Lucky Crumbs stroopwafels you purchase. We also use your data to contact you if, for example, we need to check something about (the delivery of) your order.

3. Lucky Crumbs-account

It is useful to create an account yourself as you do not have to provide all your personal details again with every next order. You can view and change your contact details in your account. You will also find information about your placed orders, an overview of the invoices and information that you wish to receive. You can manage your account by logging in.

4. Lost Cookies and its customers

We like to get to know you, so we can do things the way you want (as much as we can). We enter your contact details and order history in our system. And if you take part in any of our campaigns, we make a note of that too, together with details of other interactions we might have with you. This allows us to understand what products you like, how often you check in and what your interests are. We use this information to let you know how you’re making a difference: how many children with and without disabilities find space to move and play thanks to (y)our contribution to the Johan Cruyff Foundation. We also use it to keep improving and updating our website and our product range, to develop campaigns and tell you about things you’re interested in.

5. On what basis do we process your personal data?

According the law, we must inform you on which “legal grounds” we process your personal data. These are the following: (i) your consent, for example if you allow for sending information (ii) under an agreement, such as when you place an order, (iii) on the basis of a legal obligation, for example in related to tax law and (iv) if we have a legitimate interest in doing so, for example, to maintain contact and to keep track of your interests.

6. Who do we share the data with?

We only use your details to provide services you request, and we only share them with third parties who help us deliver your order, such as distribution centres and delivery services. We don’t share your details with third parties for advertising purposes and we won’t bombard you with advertisements for our products on other websites.

7. How long do we keep your data?

We are legally required to keep details entered in our accounting and sales systems for a period of seven years. This means that details such as your name, (email) address, phone number and bank details (and if you’re a business customer your company registration and VAT numbers) will remain in our files for seven years.

8. International

We prefer to keep your personal data as protected as possible. However, if it is necessary to share your personal data with parties outside the European Economic Area (EEA), we will only do this if there is a specific legal exception or, if so-called, “appropriate safeguards” have been taken. These appropriate safeguards ensure that your personal data is used outside the EEA in accordance with European standards.

9. Questions about your data

If any of your details need to be corrected, you can ask us to do this for you. If you have created an account, you can often correct your details yourself. If you want to view or receive a copy of details we hold on file, we will be happy to provide you. Sometimes it is also possible for you to have your details removed. You may also be able to object to the use of your data and restrict the ways in which they are used. If you have questions regarding any of this, please email them to or you can call us on +31 (0)6 24 83 91 52.
10. Complaints?

We hope you never have any reason to complain about the way we use your data, but if you do, please email your complaint to or you can call us on +31 (0)6 24 83 91 52. We will do our best to find a solution. And if that doesn’t work, you can always contact the Dutch Data Protection Authority.

11. Changes

We’re continuous improving our products and our website. This may mean that we ask you for other data. It may also change the way we use your data. There may also be changes in the law. If so, we will update our privacy policy. So, it’s a good idea to check our privacy policy regularly so you’re always up to date.